Regardless of the size of a company, the website is a very important tool for the smooth running of your business as an entrepreneur. Today, your customers are already online, connected, discussing, searching the web for entertaining content, information, as well as products and services to buy.
Nowadays, a successful Moroccan entrepreneur is a professional who ensures presence and visibility of their company through a functional professional website.
A presence on social media seems like a good starting point, but it shouldn't stop there: use your presence on social media to drive traffic to your site and increase its visibility.
Why prefer a professional website to a social media page?
Social networks are useful platforms that provide visibility to both individuals and businesses. We all notice that several businesses thrive on Facebook, Instagram, and other networks. However, for an entrepreneur looking to present their services and/or products well, these networks have limitations, especially in terms of presentation and content management. Indeed, you cannot modify the overall appearance of a Facebook profile page, as the visual identity is already set by Mark Zuckerberg and his teams!
Hence the interest in a professional website that belongs to you.
Your professional website is your property, shape it as you wish!
Here is the first reason why you should consider having your own web address. Having a website allows you to control all of your content.
You decide on the appearance, dimensions, and number of your photos. You are not limited by narrow text spaces where you cannot exceed a certain number of words.
Don't like the location or appearance of a button? You decide to move it and do so without any worries.
In short, you are in control.
Your professional website, a gathering point for all your customers
These customers can come from anywhere: from a recommendation on Facebook, a post on Instagram, a comment on a YouTube video, ... but a large majority of these prospects will necessarily come from Google search pages.
That's why your professional website will allow you to adopt your own SEO strategy thanks to well-thought-out and well-written content.
In addition to the main pages of your business website, well-written and well-optimized blog articles will provide reading material for your visitors. If all goes well, Google will deliver the content of your articles to internet users looking for high-value content. So do not hesitate to put in the effort to produce articles that will be read and reread, or even shared on the web.
Connected Morocco in numbers:
According to the " Digital Report 2021 :
Internet users in Morocco
- In January 2021, Morocco had 27.62 million internet users.
- The number of internet users in Morocco increased by 2.3 million (+9.1%) between 2020 and 2021.
- The internet penetration rate in Morocco was 74.4% in January 2021.
Social media users in Morocco
- There were 22.00 million social media users in Morocco in January 2021.
- The number of social media users in Morocco increased by 4.0 million (+22%) between April 2020 and January 2021.
- The social media penetration rate in Morocco was 59.3% in January 2021.
Mobile connections in Morocco
- There were 43.47 million mobile connections in Morocco in January 2021.
- The number of mobile connections in Morocco in January 2021 was equivalent to 117.1% of the total population.
There is no need to tell you what these figures mean for a Moroccan entrepreneur in the digital age!
An entrepreneur is neither a developer nor a designer...
Even if an entrepreneur generally wants to control everything, they certainly won't have time to manage a website. Indeed, as an entrepreneur, you will be busy generating revenue to pay for website management services, among other things.
Several options are available to you for putting your website online:
- Entrust the realization to your IT and web department, if you already have one;
- Purchase the services of a freelance developer;
- Get your hands dirty yourself: buy a domain name and hosting, install WordPress and have fun building your website;
- Use a tool dedicated to website creation: let yourself be guided by a simple tool that allows you to quickly set up a decent and, above all, functional site.
Do you want our advice? Let everyone focus on their core business!
What is a professional website that works?
First, let's see what could be the objective of a website for a company. In general, a company may have one of these three types of websites (or all 3 at the same time):
- Showcase site: visibility objective, presentation of the company, values, activity, services, contacts
- e-Commerce website: sales objective with product catalog and shopping cart
- Intranet site: objective is company management, human resources, and project management
For a website to be effective, it must necessarily:
- Address the right target clientele;
- Provide accurate and useful information about the company: Who? When? What? How do you stand out?
- Always be up to date;
- Be well optimized in terms of development (loading speed) and SEO with search engines;
- Provide the right contacts that allow your future clients to reach you: phone numbers, email addresses, physical address, and geolocation.
In short, know that if your customers don't find you, they will look elsewhere at your competitors!
Important note about the design of a professional website:
Play the simplicity card! No need for an overload of colors and animations. You risk causing the opposite of the desired effect on your customers.
Do not exceed two or three colors (think about your visual identity), two or three fonts (if that!). Keep the pages well spaced to encourage your visitors/readers to spend more time on your pages.
The advantage of a "turnkey" solution for creating a professional website
If your hosting provider offers a website creation service, don't hesitate to take advantage of it. In addition to solving the core business problem mentioned above, here are the 5 main advantages of such a tool for the future owner of a business website:
- It is intended for beginners (or even novices);
- It is easy to learn and use;
- It is already installed online, at your host: do not leave your hosting space;
- It includes ready-to-use templates that you can apply to your entire professional website with a few clicks;
- It allows you to add varied content, without development knowledge: buttons, contact forms, slideshows, image galleries, videos, ...
We will have the opportunity to develop these five points in another article that will talk more about these productivity tools that allow entrepreneurs to launch a first functional version of their website for business.
If you have already reserved your domain name and purchased your hosting from us, we will be happy to continue supporting you in putting online the first website for your business intuitively.
