Free email addresses are often mistakenly considered safe because they are not linked to your personal information. In reality, anyone can discover and access your personal data, using easily accessible tools on the internet. If you use a free email address for your business, you jeopardize your company's reputation.
What if Gucci sent you an email from gucci123@gmail.com? Would you believe it's actually Gucci? Probably not – you would likely think the email is a scam. And that's exactly what your recipients will think if you choose the same practice!
What is email hosting and how does it work?
Email is a powerful tool for connecting with your audience and getting your message across. Many people use their personal email to send emails to their contacts, but this can be a bad idea because your personal email address can be filled with spam. Investing in professional emails and obtaining email addresses that reflect your website's domain is the best approach to avoid spam and maintain a professional appearance. We'll explain why.
Are you comfortable with someone breaking into your physical mailbox to steal your mail? The same goes for your emails, which may contain sensitive information about your business. If this information falls into the wrong hands, it can be used for illicit transactions. It may even be sold on the Dark Net to other parties. What do you think your data could be used for then? A question most of us prefer to ignore until it's too late!
To protect their clients' inboxes, professional email hosting providers offer comprehensive protection. Their solutions use methods that work 24/7 to ensure you never see suspicious emails containing phishing links or malware.
Some hosts may offer attractive deals on web hosting but then charge exorbitant prices for email hosting, and vice versa. If you're concerned about your budget, you should search separately for the best deals on web hosting and email hosting. These offers, however, may not necessarily come from the same hosting provider.
Free email hosting VS paid email hosting
The phrase "you get what you pay for" sums up this idea. In other words, if you don't pay for something, you won't get it. Are there disadvantages to using free emails rather than paid emails? Are there advantages to choosing free email hosting over paid email hosting? Let's take a closer look at these two options.
Free email: more cons than pros
Benefits of free email
- It's free! The advantage of being able to change email providers at any time should be worry-free.
- You don't need to wait for your current email hosting plan to expire to switch providers. It's free, so you don't have to pay anything.
Drawbacks of free email
- It's impossible to establish custom email domains with this service: As a result, you risk losing credibility.
- Be prepared to receive advertisements in your inbox: If you're not paying for an email account from a free email provider, they should be able to generate revenue from another source, right? They might sell advertising space in your inbox. However, if you have to pay for that, why not choose a professional email service?
- Your storage will sooner or later become insufficient: Paid storage limits may be present on free inboxes, forcing you to pay or delete data to free up space. However, if you plan to pay for storage, why not opt for a professional hosted email service instead?
Paid email: More pros than cons
Benefits of paid business email
- Instantly boost your credibility and professionalism by obtaining a custom email domain.
- Manage your collaborations more efficiently by assigning business email addresses to your team. This allows them to personalize their inbox with their name, job title, and department.
- Register your emails in the Spam folder: emails from free webmail addresses are more likely to be blocked than those from a custom domain. This is especially true if you send mass emails.
- You will not receive any ads in your inbox: unless you have granted permission, your inbox will be spared from any advertisements. This means a cleaner and more enjoyable email experience.
Disadvantages of paid email
It's simply not free. The question you should ask yourself at this point is whether it's worth paying for, considering the benefits it provides?
Is my personalized email included in my web hosting?
The answer is yes! A so-called professional e-mail address can be included in your web hosting package. You'll have control over your professional email address, along with your domain name and access via your web hosting control panel. This approach is totally free, but leaves you wanting more if you're looking for an effective collaborative platform.
If you're looking for a domain name and hosting package that includes a personalized e-mail address, you'll find what you're looking for at Nindohost!
My business email hosting, yes, but where to start?
You know you need to sort out your emails, but you don't know where to start!
If you're still not convinced, know that it not only helps to lock in your company's reputation but also improves your organizational management.
It is not uncommon for people to judge a company by its emails, and professional email hosting will help you stand out from the competition.
There are currently several professional messaging solutions available for businesses, and some are more expensive than others. The most popular remain Google Workspace and Microsoft 365, with more or less expensive rates for VSEs/SMEs, who are certainly looking for an efficient means of professional messaging, but at the same time at a flexible and affordable budget. Nindomail is one such solution.
Indeed, it is a high-performance, scalable, and perfectly adaptable email system for the daily volume of emails sent and the number of accounts required for each business. If you've just started your project and are looking for a professional exchange platform, you should take a look; maybe it will inspire you.
Here is a brief overview of what they objectively offer:
Easy and efficient setup
There are a few points to keep in mind when creating professional email addresses.
- First of all, choose a professional-sounding address that includes your company name.
- Next, your professional email address should be easy to remember and type and should be set up so that it is easily found by potential and current customers when searching, like service@mycompany.com,role@mycompany.com.
- However, avoid linking your professional email addresses to specific people, as this means they could slip through the cracks if these people are absent, for whatever reason. Using addresses like this "support@mycompany.com" simplifies both good structuring of your company and indicates to customers that your business is ready to support them regardless of the circumstances.
- Finally, be sure to check your email frequently so as not to miss important messages.
As for technical configuration, there are several things you need to do. First of all, you need to choose your business e-mail provider carefully. There are a wide variety of messaging solutions available, so take the time to find the one that best suits your needs. As mentioned above, the most popular are Google WorkSpace, with a rather simple configuration, and Microsoft 365, which can be a little tricky to set up. You'll also find others, and Nindomail is one of the pro messaging solutions whose configuration remains entirely within reach, with clear, simplistic steps, plus expert guidance where needed. Once you've selected an e-mail address provider, you'll need to create an account with them. And once you've done that, you can start creating and using your pro emails.
End result: Forget your free personal email for your business
Ready to look like the pro you are? Get a domain-based email that contains your company's name or brand. It's an easy way to take control of your professional image – even if you're still in startup mode.
