Boost your site with your domain name in 4 tips

Boosting your site with your domain name should be the first thing to consider even before choosing the domain name! Indeed, you don't pick a web address on a whim.

It's understandable to be a bit "confused" when you don't find the "exact" domain name with a .com. However, what's not so intelligible is not making the necessary effort to achieve it. If you're one of those people who still struggle with creating a good domain name, you probably need some advice.

Boosting your site with your domain name is possible!

Boosting your site with your domain name is possible!

Boosting a site's ranking is not an exact science, of course. But there is a set of proven best practices that guarantee, logically speaking, earning points with a search engine like Google.

Always remember that your domain name is the first point of contact with your customers. Whether they already know you or not, they will eventually enter your web address in their browser, either directly or via Google suggestions. It's essential to take good care of this address, as it affects your brand image. The first thing to check is the relevance of your domain name.

Choose the right keywords to better boost your SEO

A domain name should be clear and precise, and thus able to simply define your activity. This will help it rank among the best search engine results.

There was a time when Google still tolerated EMDs (Exact Match Domain), which were quite profitable in terms of SEO (Search Engine Optimization). This is no longer the case. More specifically, choosing a domain like "cheap-car-rentals.com" is no longer of much interest. Instead, think " brand "or "branding".

Boosting your site with your domain name: it's strategic!

Indeed, conducting thorough research to find a short domain name that sounds good, even if it doesn't contain a search keyword, is always a wise idea. In this case, you can still use SEO techniques to attract visitors to your site and promote your brand image properly.

You likely know the giant Amazon.com, but do you know the story behind the name?

A quick history lesson: Jeff Bezos wanted to name his online bookstore "Cadabra," but his lawyer pointed out that it sounded like "Cadaver"! Bezos then grabbed the first dictionary he could find and started looking for a name that sounded good and began with the letter "A", and he stumbled upon Amazon. The site's first logo even featured a capital A with the river inside. You probably know the rest of the story…

What if Bezos had chosen "selling-books-online.com" or "the-biggest-online-library.com"? He would have certainly shot himself in the foot!

It's not just about keywords

You may now realize that to boost your site with your domain name, it's not necessary to include a keyword or a combination of keywords. But if you have them, it's still useful, as it contributes to the relevance of your domain of activity.

On the other hand, a domain name strategy based on keywords may penalize you later if you wish to expand your range of services and products. This is true for the same example mentioned above: Amazon doesn't just sell books today! But a good domain name alone isn't enough to boost its ranking…

Boost your site with your domain name

Make your site a must-visit by becoming your own keyword!

Yes, become your own keyword and establish yourself as such in the market!

You'll achieve this by taking care of the SEO for the rest of your website. Your domain name is ultimately just the tip of the iceberg. Unlike your keywords, your site's name helps to distinguish it, build and strengthen your brand image, and ultimately get noticed by your future customers.

When it comes to boosting your site with your domain name, don't skimp on resources. Dedicate a decent portion of your operating budget to succeed in your SEO efforts. Pay attention to your content, both textual and visual. Check the quality of incoming and outgoing links on your website. In short, befriend Google's algorithms by providing relevant, well-made, and coherent content that loads quickly and can be proudly displayed to internet users.

Give your domain name a good extension

Generally, when you tell someone a website name and forget to specify the extension, most people try the .com without hesitation. Indeed, this extension, which is short for "commerce" or "commercial," was among the first generic extensions (also called gTLD) used by website creators.

Boost your site with your domain name using gTLDs

Nowadays, it's increasingly difficult to reserve a short .comdomain name: all 5-letter names are taken, to the point that many individuals or companies can't find domains for their websites. This can be frustrating, of course. But not being able to secure a .com domain shouldn't prevent you from finding a suitable web address.

Before going any further, take this advice: if you come across a good, relatively short, and memorable domain name, don't hesitate and buy it quickly. Domain names are now like well-positioned land lots on the web! It's a "safe" investment.

Boost your site with your domain name using ccTLDs and nTLDs

Fortunately, other domain extensions still exist, and a well-thought-out domain name can be promising.

So, if you know your target audience and the nature of your product or service, you'll be able to choose the right extension. If you're targeting an international audience, you need a .com domain. But if you can't find one, you can always use .co or .net

Is your content targeted at a specific country? Opt for the .ma if your website targets Moroccans, .uk for the British, .au for Australians, and the list goes on. Also, note that a country domain name (also called ccTLD) is very beneficial for local SEO.

Other, more specific extensions have been designed for internet users' enjoyment and demonstrate a good level of creativity. You can use .blog for your blog, .agency for a communication agency, .gmbh for a German entrepreneur, and so on. In short, there is a long list of new extensions (also called nTLDs) that hold many surprises.

Where and how to buy a good domain name?

A domain name costs money: it's an investment over time that you need to make successful at all costs. Before thinking about how to boost your site with your domain name, think about what to do to get a return on investment.

You'll deduce that this is a crucial step to be taken very seriously.

Purchasing a web address or domain name is done through a registrar or registration office. This is a company specialized in selling domain names. However, some web hosting companies also offer domain name sales in addition to web storage. It is recommended to opt for companies that offer both services simultaneously. This is more practical for several reasons, the most obvious being the advantage of dealing with a single point of contact to manage both services.

It should be noted that even if, for example, your website has a .ma extension and the servers on which your website is hosted are located in a different country, this doesn't affect your natural search ranking.

Why choose Nindohost to host your website?

Quality hosting at the best price Nindohost is a Moroccan company, based in Morocco, with Moroccan human resources that you should support as part of promoting the national economy. However, this is not the only reason to choose to collaborate with us:

  • Quality at the best price:A well-studied pricing grid to make our services accessible for all budgets.
  • Proven experience :A complementary and experienced team to support the development of your projects.
  • Personalized technical support: Available 24/7 to assist you and answer all your questions.

And speaking of support, our team members won't hesitate to help you boost your site with your domain name by assisting you in finding web addresses that appeal to your future customers.

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